Archive for February, 2014
Today, 1 in 13 children in the United States has a known food allergy. On top of that, many others learn of their food allergies when an allergic reaction sends them to the emergency room. It is becoming all too common.
An allergic reaction to food now sends someone to the ER once every three minutes in the United States.
And as mindful as we are about the foods that we feed our children, things begin to change when they head into middle school, high school and college.
Allergens can be hidden everywhere, and as our children become teenagers and young adults, a new campaign out of the UK highlights another unsuspecting place that allergens are tucked into. The image speaks for itself, giving new meaning to the phrase “Practice safe sex.”
More information is available at http://www.anaphylaxis.org.uk
AllergyKids is eight this year. Our mission is to make clean and safe food affordable for all children.
Our focus for 2014 is caring for the caregiver, as all too often, when caring for children with allergies, asthma, autism, ADHD or any growing number of the conditions now impacting our children, it can take its toll. And moms find themselves living on caffeine and sugar, just to get through the day.
For the families in Colorado, we are hosting an event on February 15th. The location is a studio for plus sized women that was started by two moms. They quickly realized that others wanted in and expanded their reach. Together, we can figure out this health crisis, create solutions and get innovative. The opportunity in front of us is enormous, the mission could not be more important.
We hope that you will join us.