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    What Would Our Grandparents Say?

    January 23, 2018 •  no comments.

     •  Blog, News

    We receive letters from parents from around the country and around the world.  Some express gratitude, some grief, some share stories of hope, some share stories of heartache.

    When we received this letter to our founder, we felt it was a powerful one to share.  What would our grandparents say?

    “Dear Robyn,
    I just wanted to thank you from the bottom of my heart for your work. My little Ginny was born the day after Christmas in 2012. At 3 months she developed severe eczema due to a dairy allergy. I stopped nursing because my dairy free diet didn’t seem to help her skin issues. She eventually ended up on Neocate. As we slowly introduced new foods she was doing very well until I decided to try hummus on the New Years Day after her first birthday. She went into anaphylaxis and we rode in the ambulance to the ER while my older daughter stayed with a neighbor until my husband could pick her up. This was by far the scariest day of my life. As we navigated the allergy world and added new allergies (egg, chickpea, lentil, garlic, sesame, peanut) I felt hopeless and powerless. I wanted to know why this was happening and (this seems a bit crazy but) what could we do now to prevent Ginny’s children from having the same issues.

    I started to do just a little reading on the subject and I ran across an article about wheat being doused in roundup and felt dizzy. From there I started doing more research until I ran across your work. Your perspective is very much like mine. This journey started with an allergy in my child but I am also a conservative so writing letters to my Republican congressman about the DARK act that he supports feels strange (my guy is Joe Wilson…. The “You Lie!” fella).

    My granddaddy was an agriculture teacher in south Georgia. When I was a little girl he planted a row of peanuts for me. His town has a peanut festival each year and he was the grand marshal of the parade one year. He passed away at the same time as the festival and I remember that people were wearing peanut tie pins and earrings. My sister bought peanut Christmas ornaments for my mom and for me after he died and every year when I would hang the ornament, I would think of him. Now, when I pull out the ornament I have conflicting feelings. I remember him and how much he loved the farming community and I wonder what he would think of all this. I also look at this ornament as the enemy and something that could harm my child. I wish granddaddy was still around so I could talk to him about all of this.

    I feel sort of silly writing to you but I just had to say thank you. I can’t imagine doing what you do with four children but what you are doing is so very important so thank you, thank you, thank you.”

    Be brave. Courage is contagious.

    Meet the Mom Who Launched the Teal Pumpkin Project™

    May 1, 2017 •  no comments.

     •  Blog, News

    It’s not often that you are able to identify without a shadow of a doubt a person that changed the world overnight.  Becky, a single mom of two, did just that.

    becky boys
    In 2012, she decided that in order to help food allergy families during Halloween, she’d put out a teal pumpkin on her doorstep to signify that she had treats available that were safe food kids with food allergies.

    According to Allergic Child, “It was in the fall of 2012 that Becky Basalone, the director of a local food allergy support group, first had the bright idea of painting a pumpkin teal, the color of food allergy awareness, and handing out non-food items. What she didn’t know was that her green-blue pumpkin would become a nationwide symbol for Halloween food-allergy awareness. In fact, it’s even taking off in Canada and Britain.”

    Needless to say, the idea took off.  Today, food allergies impact 1 in 13 kids and send someone to the emergency room once every three minutes in the United States.

    We’ve got a problem with food, and we need solutions, and Becky’s idea is just that. She created the Teal Pumpkin Project as a way to let trick or treaters know that a house offered non-food treats like stickers, bubbles, glow-sticks and pencils to hand out.

    Last year, the Teal Pumpkin Project™ was wildly and widely embraced by parents around the country. We loved it.  It was smart and easy and practical.  The idea has now been trademarked by FARE (Food Allergy and Research Education). FARE licenses its use out to food retailers and food manufacturers at Halloween and restricts its use.

    We never want to lose sight of the mom in Tennessee that is behind this brilliant idea.

    She is one of our absolute favorite Food Heroes here at AllergyKids.

    Meet Becky, the incredible mom and visionary behind the Teal Pumpkin Project™ (you can learn more about how to license its use here).

    beckybtealYour Name: Becky Basalone

    Your Occupation:
    Civil Servant and Founder/Director of the Food Allergy Community of East Tennessee (FACET).

    Your Blog/Website/Twitter Profile:
    Website: www.joinfacet.com
    Twitter: @joinfacet

    Your Go-to food that you cannot live without:
    I’ve learned that there is no food product that I could not live without – I typically adjust well when it’s necessary –  BUT I’d be grumpy for a while if I had to give up chocolate.

    What characteristic do you most admire in a person?
    Integrity – there are so many good qualities that may be directly related to this one characteristic in a person.

    What do you most deplore?
    Selfishness, dishonesty and rudeness

    What is your best trait?
    I’m having a hard time answering this so I’m going to say that my best trait is that I’m extremely humble.

    Which person living or dead would you most like to have a meal with?
    I’d like to meet my paternal grandmother. She died many years before I was born.

    What would you serve?
    A whole buffet of her favorite foods (our family recipes).

    What trait do you most deplore in our food?
    It is disgusting that we have a food system full of chemicals that actually cause cancer and other health problems/conditions.

    If you could deliver five words to Congress what would they be?
    Clenched fists can’t shake hands.

    If the USDA asked you to replace the word “organic,” what would you use? I would say “authentic” or “real” but unfortunately we know that those words have been misused and adulterated by the food industry much in the same way as the term “organic.” Ideally, it would be awesome to see a food system in which the chemically-laden and processed junk food needs its own classification and not the other way around.

    If you were a piece of food, what would you be?
    This question makes me laugh because it reminds me of a saying, “If I were a vegetable, I’d be a radish because I’d like to think I’m kind of rad.” No, but really, those little vegetables are bright, somewhat shy, strong, resilient, grounded and never pretend to be something that they aren’t. I like that and would like to think that description also sums me up pretty well. (Please see the best trait question above)

    What is your current state of mind?
    Determined.

    What is your motto? I have a few mottos that I try to live by each day: 1. Just keep swimming (ha!). 2. Nothing is impossible.  3. Do all things in the Glory of God.

     

    A Race to the Emergency Room & Why the Price of EpiPens Matters

    April 20, 2017 •  no comments.

     •  Blog, News, Uncategorized

    On October 1, 2013, a 14 year old boy had an allergic reaction that would take his life. On the one year anniversary of his death, I sat down with his mother. Today would have been his 17th birthday.

    She reached out again last month with a very urgent email: “Robyn, the price of Epipens are skyrocketing. Families can’t afford them. Can you help me get the word out?”

    I was stunned. Here, she had suffered the unimaginable, the loss of her teenage son, and she was asking to help others.  Where does a love like that come from?

    Screen Shot 2016-08-22 at 5.16.42 PMThe heart of a mother. It stopped me in my tracks, because countless parents have reached out over the years. I’ve sat with those who have lost their children to a food allergic reaction.  They don’t stop loving that child just because he or she is gone. They put that love into action.

    And as I began sharing this, focusing on the meteoric increase in the price of Epipens, up almost 500% since 2009, other parents began sharing their stories, too.

    So today, on what would have been Gio’s 17th birthday, we are sharing the story from his amazing mother again.

    A mother does not stop loving her child because he is gone. If Georgina is any indication, she loves him more.

    Please meet my beautiful friend, Georgina. Her story is below:

    When Giovanni was around 18 months old, I made chicken with a peanut sauce. After one bite, Giovanni began to get hives, his eyes swelled…. I called our pediatrician, who told me to give Giovanni a dose of antihistamine and bring him in. Once there, our pediatrician said Giovanni must be allergic to peanuts and advised me to keep an eye on him and to give him antihistamine as directed. His symptoms did not get any worse that day, and we left with a referral to an allergist.

    After going to the allergist, Giovanni was diagnosed with allergy to peanuts and other things. I remember the nurse giving me a prescription for antihistamines and an epinephrine auto-injector and showing me how to use it in case of an emergency. I wasn’t given a food allergy management plan. I don’t remember there being any sense of this as a life-or-death situation – just a diagnosis, prescriptions, and the recommendation that we follow up with our pediatrician.

    So from then on, that is what I did. Giovanni’s pediatrician was his “go to” doctor for everything. When we asked about seeing a specialist, our pediatrician stated that he would treat Giovanni first.

    Giovanni had a few allergic reactions to peanuts. We never thought these reactions were severe. He would usually vomit, get some hives, and have a bit of scratchy or tingly throat. After a dose of antihistamine, symptoms seemed to calm down and go away on their own. Thinking back, these reactions would be considered anaphylaxis, and were severe.

    I followed up with the pediatrician, who said I should give Giovanni antihistamine since his reactions were mild, and he should be okay. We were never told that epinephrine must be used for certain symptoms, only that it could be used if we really thought he needed it. But, since he never had a bad reaction, I didn’t think he needed it. That was the extent of our anaphylaxis management planning.

    A Severe Reaction

    On October 1, 2013, Giovanni and I were settling in early, happy that homework was finally done early, dinner and chores were done, and we were going to be able to enjoy movie night together – just him and me – for the first time in a while since school had started. Giovanni had just started at Holy Trinity High School, so homework, studying, and sports left little time for relaxing and leisure. We popped the movie in and had our snacks ready. One was a snack mix of mini cookies, pretzels, almonds, and M&M’s. I usually always bypass the full food label and go right to the bottom of the ingredients where they usually have an allergy disclaimer. I had read the back of the bag, and all I saw was “MAY CONTAIN TREE NUTS.” Good, I thought, he is not allergic to tree nuts.

    I gave Giovanni a few pieces of snack mix from the bag, but within seconds he was saying, “Oh no, there are peanuts in here!” I said he was wrong and read the ingredients again. Although there was no “peanut” disclaimer, it did actually have peanuts as a main ingredient. I just didn’t read enough! I don’t know how in the world I didn’t see it.

    I immediately gave Giovanni a regular dose of antihistamine and said we should go to Premier Care, the after-hours clinic, just to be safe. Then I gave him a second dose of antihistamine just as back up. Giovanni was only feeling a little scratchiness in his throat and was giving me a hard time about getting dressed to go to clinic.

    At this point, I should have called 9-1-1.

    I said let’s go now, just to be safe. The epinephrine auto-injector was on the table right next to my purse, and Giovanni asked if he should use it. I said I didn’t think we needed to, that we should just get to the doctor. I threw all the meds into my bag and left. On the way out, Giovanni asked if he should vomit, since that is usually what happened in the past. I said if you need to then try, but he couldn’t.

    Premier Care is about a seven-minute car ride away. Giovanni was still talking on the drive there. He had his inhaler with him and used it a few times. I kept telling him not be nervous, that he was going to be okay. We got to the office, and it had JUST closed. No one answered the door. Giovanni began to panic. We jumped back in the car and immediately started to look for the epinephrine auto-injector. We couldn’t find it.

    At this point, he was still okay. He was still talking, just more scared now. I still was thinking we were okay. Now I had to drive to the emergency room, which was about another seven minutes away. All I could do was focus on getting there without crashing, I was beeping my horn and had my hazard lights on, taking every red light I could safely run and reassuring him every minute that he was going to be okay, that we were almost there, to just hold on another minute.

    We were around the corner from the hospital when Giovanni must have felt something serious, and he said, “I can’t mom, I don’t want to die.” I was yelling, “No! No! That’s not going to happen. We’re here. Just hold on. I’m there in two seconds.” He didn’t respond.

    I turned down the street to the emergency room and realized he was quiet. I grabbed his hand and said we’re here, but I realized he was cold. I looked at him, and he was blue. I started screaming and beeping as I drove to the emergency room entrance. There were people outside and I was screaming, “Help, my son has peanut allergy. He passed out. I need to get him inside!” They all ran over, and I remember about five of us struggling to get him out of the car. At the same time, emergency room staff came running out with a wheelchair, and we threw him in it. I was just screaming, “Help him, please! He is having an anaphylactic reaction to peanuts.”

    Staff were running through hallway, yelling “We need a table now!” as I ran behind screaming “Please, help him!” That was the longest hallway ever. Then these nurses stopped me and took me into a small room while they took Giovanni away, and I had to wait and wait and wait. I had called my husband when we were leaving the house and told him what was happening and that Giovanni was okay. Now I had to call and tell him to get to the ER right away.

    It was nearly an hour later when a doctor came out to brief us. She told me how they worked on Giovanni for quite a while, that his heart had stopped and that he had been without oxygen for about 3 minutes, but that they were able to save him. They told me he was on a respirator. I was finally able to see him. He was unconscious and needed to be transported to a pediatric ICU.

    Giovanni was in a medically induced coma for several days in hopes of alleviating the trauma caused to his brain from lack of oxygen, but he got worse when they tried to bring him out of the coma. Doctors re-induced him into the coma in hopes that he would recover. But after three weeks of exhausting all measures to try to save him – after many hopes and prayers – Giovanni’s body just couldn’t sustain the injury to his brain, and he passed away on October 18.

    I am grateful that I was able to hold my little boy in his bed, along with his dad and his sister, and was surrounded by every one of his closest family members, every one of them holding hands, holding each other up, while he crossed over to finally be in peace.

    Lessons Learned

    His physician was our pediatrician for more than 20 years. He didn’t take his allergies serious because he wasn’t educated enough about them. When I called him from the emergency room to tell him we are in the ER and why, he just said that there wasn’t anything to do, that the hospital doctors would be the one taking care of him.

    The next time I heard from him was 10 minutes after Giovanni had passed away. My cousin had answered the phone, he was calling to see how he was. And didn’t really have anything to say. He never called, did not send a card, did not come to his funeral nothing. I still can’t believe it.

    The night of his accident we were to be picked up from other hospital he needed to be transferred to hospital With PICU unit, the head nurse from this other hospital was (unbeknownst at the time) sent to be his angel, our angel. She told us she had just gotten back from an all day conference on food allergies and EpiPen importance. I have kept in contact with her and just the other day called on her to help me figure out how I can reach out to the entire medical field, re: American pediatric association. I am trying to figure out the best way to reach them to express the importance of global change of education to all physicians, nurses, ems, to follow one basic protocol when administering life saving information about food allergies.

    Giovanni’s Legacy

    When I asked Giovanni’s mom to tell me about her son, the sports he played and his friends, this is what she shared:

    He was such a beautiful boy. So loving, caring, helpful. Loved life. He is so very much missed by all. His sister is all alone without him. His friends loved him so much. They still contact me from time to time to see how we are.

    The one thing that is consistent when they speak of him is how beautiful his smile was, how he was so happy, always goofing off, making everyone laugh; he knew if you were having a bad day he would ask if you were ok and find a way to make you feel better.

    Giovanni had just started high school at a private school, it was a big change for him but he loved it. EVERY single student in that school came to his wake/funeral. They all told us what an amazing kid he was, so many said even though they didn’t get a chance to actually speak to him they remember his infectious smile and that he was always making someone laugh.

    Giovanni was an amazing athlete. Since the age of 5 he was playing baseball, soccer, football, basketball. His first love was football but a few years ago decided that baseball would be his career. He was known everywhere he went. Everyone wanted him on his or her team.

    Right before the accident he had just gotten back from a travel team tournament that weekend. He was going to be a major league player no doubt. He was an honor student. A best friend, his father’s pride and joy, he was my whole life. He was my Protector, my son, My friend, my SOULMATE!

    Communities from so many Towns have come together to remember Giovanni. In the town where dad is from, Our Lady of Peace school, one mom who has a food allergic child and is on the board had their food allergy policy revamped and dedicated to Giovanni. When Giovanni was in school at all times his friends/teachers all were very cautious and mindful of his allergies. His two very best friends were also allergic to peanuts /nuts and some other things as well so it was always a comfort knowing that he would be safe with them.

    There was always a smile on his face. He was running from the time he woke up to the time he went to sleep. And even when he was sleeping he was still a restless sleeper. He was a star athlete. He was a best friend. He was the best brother. He was my little boy, my little man. He took care of me, and I took care of him. He was my friend, my partner. He was the reason I did EVERYTHING I did. He was his dad’s pride and joy. His dad is lost without him. He was an honor student. He knew to be helpful, to be of service, to be respectful. He knew how to seize the day and run with it.

    Giovanni’s loss is felt not just here in our family, in our community, but all over the country. Giovanni’s loss is awful, it is heart wrenching, it doesn’t make sense. If it has taught us one thing, it is that we know we don’t want anyone to ever have to feel the pain that we feel.

    What Do You Want People to Know?

    We want to help educate and advocate for all families living with food allergies. We want everyone to know that food allergies are serious. Some people think it’s not that big of a deal, that food allergy parents tend to overreact, and for the simple and lucky reason it hasn’t yet affected them.

    “How many more lives need to be lost to prove it is a big deal?”

    Food allergies can mean life or death. In the past two months, it has become apparent just how true that statement is. Two more little lives have been taken in our community due to a peanut allergy. More people need to be informed about the dangers of food allergy, including healthcare professionals and parents. If you have a food allergic child, seek consultation with a board certified allergist who has expertise in food allergy. Allergist evaluation and periodic routine follow up are recommended steps in the NIH food allergy guidelines for caring for food allergic children. It is important to do your own research and be your own advocate. Find the very best doctor you can, and even if he’s a little farther away, it may be worth it to go those extra miles. If you advocate for your child and do the research, it is possible that you may be able to help your doctor form the best treatment plan possible for your child. If you are not happy with the treatment or feedback, then find a new doctor. Do not settle! If you reach a point where you are not comfortable with just your primary care physician managing your child’s food allergy, then you have to have a frank discussion with this provider about your desire to involve a food allergy expert in the care.

    Know the Signs and Symptoms

    The most important information we want everyone to know is that when there are signs or symptoms of anaphylaxis, administer your epinephrine auto-injector (such as an Auvi-Q or Epi-Pen). This is the first line of treatment for anaphylaxis! Always have your epinephrine auto-injectors available. It is wise to have two doses available because some people may need a second dose. Do not hesitate to use this when it is needed! It can save a life. Epinephrine use has virtually no downsides or bad side effects beyond increasing the heart rate and blood pressure, and possibly causing some temporary bruising and pain where the device was injected. Most importantly, make sure you have a written anaphylaxis management plan provided by whoever is managing your child’s food allergy. This must be reviewed until you know it like the back of your hand, and you are comfortable with the steps. The physician creating this plan must be able to clearly explain to you what symptoms require antihistamine, and what other ones can only be treated with epinephrine. It is your responsibility to master this plan, and be ready to act should the need arise.

    If you should have to treat your child with epinephrine, call 9-1-1! Call your local ambulance service and tell them that a child is having an allergic reaction and may need more epinephrine. (An ambulance should be called not because epinephrine is dangerous but because the allergic reaction could be severe, needed to be treated with epinephrine, and may require more treatment). Even if you are unsure if your child needs the epinephrine, don’t hesitate. Don’t let fear take over. It won’t harm your child if it turns out not to be needed, but it will harm your child if you don’t use it, and it was needed!

    You have some incredible goals. Will you share them?

    I have many goals to conquer but educating people about this is at the top of my list And I will be heard if it’s the last thing that I do. Thank you for listening. ❤

    Important Resources:

    “May contain” labels on our food packaging are voluntary. The Food Allergen Labeling and Consumer Protection Act (FALCPA) was passed by Congress to ensure that there would be clearer labeling of food for the millions of people with food allergies. As of January 01, 2006, all food products regulated by the FDA must be labeled in a specific way to identify the eight major food allergens, but there are exemptions and loopholes.

    It is painfully clear that not enough parents are aware of these exemptions and voluntary labels. To learn more, please click here.

    Read the ingredient list and label all the way through. Do not rely on the “May Contain….” or “Contains….” statements at the bottom of the ingredient list. It is a voluntary statement and not required under the food allergy labeling law.

    To learn more about the sign and symptoms of food allergies, please click here.

    To learn more about the Food Allergy Labeling and Protection Act and what is voluntary and how to protect your loved ones, please click here.

    To read Giovanni’s full story, please click here.

    To help prevent another food allergy death, please share this.

    To sign the petition urging an investigation into the skyrocketing price of Epipens that are putting lives at risk, please click here

    10 Tips for Talking to Your Child’s School About Food Allergies

    August 19, 2016 •  no comments.

     •  At School, Blog, Do One Thing, Uncategorized

    Written By Daniella Knell for SunButter

    Daniella2Sending your child with food allergies off to school can be overwhelming. Trusting others to keep your kid safe is probably your #1 priority! For me, educating myself and others was the only way I could create a safer learning environment for both my children and their caregivers.

    As food allergy parents, we constantly wonder, “What if something happens?” In my opinion, a more productive question is, “Does the person taking care of my child know what to do if and when something happens?”

    It is all about education.

    That’s the key to making sure that your answer to the above question is, “Yes, my child is in good hands.” When people don’t understand food allergies, they don’t know how to protect people who have them. The first step is educating—educating yourself, educating your child, and educating others. This guide will help you educate those around you most effectively.

    1. Attitude

    To effectively educate others, you will need to partner with your school. Know that your attitude sets the tone. This will make or break how your school will or won’t work with you. If you go in with a steamroller approach with demands, you’re likely to meet resistance. Have you ever heard the saying, “you catch more flies with honey than vinegar?” Approach your school with a positive, understanding attitude and you are more likely to see positive, understanding results!

    2. Resources

    Find Educational Resources YOU Trust. You can direct others to these resources and use them to bolster your position. They will also help you remember that you aren’t alone! Here are links to some of my favorites.

    • FAACT – Food Allergy & Anaphylaxis Connection Team FAACT is currently my favorite because I find them the easiest to navigate and LOVE their primary focus on education. TheirSchool Curricula Program offers ready to share presentations for the classrooms, beginning with K thru 3.
    • FARE – Food Allergy Research & Education FARE’s ‘Be A Pal: Protect a Life’ program spotlights Alexander the Elephant and his circle of food allergy friends. I still use portions of this program when presenting to preschool and early elementary school children.
    • KFA – Kids with Food Allergies KFA hasan entirepage dedicated to keeping kids with food allergies safe at schools, including free guides and handouts!

    3. FAAP

    Find a Food Allergy Action Plan (FAAP) YOU Like. Your allergist fills out this form outlining actions to be taken by a caregiver in the instance your child has an allergic reaction while in their care. Here is one place you can start: Children’s Physician Network Food Allergy Action Plan

    4. Management Plan

    Figure out WHAT KIND of Management Plan Your Child Will Need. IHP? IEP? Or 504? If your child has life threatening food allergies, they may be considered as a qualified student with disabilities under the Americans with Disability Act (ACT) Amendments Act of 2008.Section 504 of the Rehabilitation ACT of 1973 requires that the school district to provide a “free and appropriate education” (FAPE). Then again, this will depend on whether they are attending a school receiving ANY federal funding, and laws can vary from state to state. DON’T be overwhelmed! Your allergist can help you out!

    The following links will offer your more information regarding 504 Plans, IEPs and IHPs.
    FAACT 504 Plans
    FAACT Individualized Education Plans (IEPs)
    FAACT Individualized Health Plans (IHPs)

    5. Gather Resources

    Find some books and videos you like. My favorites include: the ENTIRE No Biggie Bunchseries, The BugabeesThe Princess and the Peanut, and the Alexander the Elephant Who Couldn’t Eat Peanuts – Gets a Babysitter

    6. Create a School Food Allergy Binder

    Put together useful Resources and have a copy available to share with the nurse and teacher. I would also include some kind of handy labels you can use to mark ‘SAFE’ snacks or a snack box for your child. Any kind of label will work. Here’s an example of the ones I personally designed: S.A.F.E. Food Allergy Labels.

    7. Flyers

    Find samples of food allergy flyers on line which you like. Just type in ‘peanut free’, ‘allergy free’ pics in your favorite search engine and you will find ALL kinds of different flyers you can use. Have these different options available to share with school personnel.

    8. Meet with People

    Meet with the Principal. Meet with school nurse. Meet with your child’s teacher. This is your opportunity to meet with everyone and explain your concerns. Let the individuals know you’re wanting to partner with the school to create a SAFE and enjoyable learning environment for everyone. It will be at this time you will find out what previous experiences these individuals have had in managing food allergies. You may be pleasantly surprised. You may be disappointed. Most importantly, you will be prepared to decide what direction you need to go in moving forward with your school.

    9. Have Your Child Meet with ALL of the People They Will Meet

    This is the opportunity to show your child all the individuals around them whom are working to keep them SAFE. Don’t underestimate the NEED for your child to need to feel this comfort. They don’t WANT to feel singled out, but they also need to feel SAFE.

    10. Get Involved!

    Set up a time to go in and read stories, show a video, whatever it is you want to do to make learning about food allergies FUN! In the beginning it may be nerve racking.

    Daniella Knell, owner of Smart Allergy~Friendly Education, is mother to two children with food allergies. You can find her displaying her public speaking skills in local schools and hospitals, blogging, and presenting allergy~friendly smoothie videos. For allergy~friendly ideas for your household, visit Daniella’s website, FacebookLinkedIn and Twitter.

     

    Ten Years After Removing Fake Colors from M&Ms in the UK, Mars Finally Does It Here

    February 8, 2016 •  no comments.

     •  Blog, News

    rainbowOne of the biggest pet peeves of American parents is that a lot of food companies have already removed artificial dyes and colors from the products that they sell overseas. The maker of M&Ms, Mars, has always been one of them. Back in 2008, when I was writing my book, I shared this comment when Mars UK decided to remove artificial dyes from their M&Ms. The date was 2006.

    “We know that artificial colours are of concern to consumers, which is why, in 2006, Mars began a programme to remove them from our products. . . in November 2007, Starburst Chews became free from all artificial colours. . . . in December 2007, Skittles were made free from all the artificial colours highlighted in a landmark study by Southampton University. . . We have already removed four colours mentioned in the Southampton study from Peanut and Choco M&M’s, and are in the process of removing the final one so they too will be free from these artificials during 2008.”—Mars UK

    Mars, Inc.’s finally took action in the U.S. this week, ten years later, announcing that it will get synthetic food dyes out of its entire human food portfolio is a huge advance for parents and children and should serve as a powerful incentive for the rest of the food industry to follow suit.

    The Center for Science in the Public Interest has been a leading voice on this for a decade. Their report, “Rainbow of Risks” is one that many of us have leaned on as authors, parents and advocates. They wrote, “We appreciate the fact that Mars listened to our concerns and to the concerns of its customers and that it is exercising this kind of responsible leadership.

    The Food and Drug Administration should level the playing field for the whole industry by banning Yellow 5, Red 40, and other synthetic dyes used in food. There is simply too much evidence demonstrating that these artificial dyes trigger inattention, hyperactivity, and other behavioral reactions in children. The use of these neurotoxic chemicals to provide a purely cosmetic function in foods, particularly foods designed to appeal to children, must stop.

    Mars’ action is not only a big victory for parents; it is also a big victory by parents. We’ve been pleased to work with moms and dads from around the country who have written to the FDA, contacted food companies, and signed petitions like the one focused on Mars that Renee Shutters started on Change.org. It shows that when consumers make their voices heard, food companies will sometimes actually listen.”

    Last year, I was contacted by members of the team from Mars, and I shared my candid thoughts.  If these food companies want to remain relevant in the 21st century and in this new food economy, they can no longer deny the will of their consumers who want food that is free-from all of these artificial ingredients.

    It is time to #dumpthejunk.  Thank you, Mars, for listening.