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    Your site and information are comforting!

    I am a mother of 2 little girls and have also completed my MBA. I have my 4 year old trained to know that we cannot buy the rainbow gold fish because the bright colors are not natural like fruit or vegetables. Recently I explained to her that super heroes were on the bread package to make us buy it, thus marketing and that we buy the brown bread instead. (The other woman in the grocery aisle with me was looking at me like I was an alien!)

    Thank you and keep up the great work! My best friends little girl was recently diagnosed with a severe peanut allergy and has found your site and information comforting!

    ~Christi H.