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    A Meat Producer Sheds Light: “It Isn’t Just About Food”

    June 3, 2011 •  no comments.

     •  Blog, News, Uncategorized

    Over the last few years, we have had the honor of meeting some remarkable people doing extraordinary things. And more often than not, social media has enabled a lot of these connections.

    Rod Morrison is no exception. He is the CEO of a meat company and his constant efforts to educate consumers about the safety of meat are inspiring.

    So when we recently asked him if he’d be interested in writing about his work for AllergyKids, he asked what he should write about, and we said: What inspired you?

    Rod Morrison’s answer is below:

    You asked, What inspires you? Well it happened while I was mindfully trying to ask myself what does inspire me. My cell phone rang and I picked it up, on the other end was a good friend that I had just visited with the day before.

    He said, “I forgot to ask you yesterday if you had heard.”

    “Heard what?” I said, about Glen. “No, what?”

    “Damn, I was hoping you had” he said.

    It was then that I realized I was about to hear some bad news.

    The words that came next were not in the least what was flashing through my head, car wreck, divorce, sold the farm. No, worse than that. He had not been feeling well for the last few months and had just received word that he had cancer of the pancreas and the liver, a death sentence.

    Now at this point I could go into all the life events that Glen and I have experience together but most of what we did would only lead to more questions and wonderment. Let’s just say we have been to hell and back on several occasions. Glen is, to this day a conventional farmer and a damn good one. Glen never left the farm. Even given the chance he would not have changed his position in life of being a conventional farmer. And for that effort, Glen has just received the time line that every person with cancer must ask, how long do I have? What he was told was 3 months to 5 years. I know Glen well enough that he will take this time line and live life to the fullest because that who he is. And as I’m setting hear putting words to paper I am for certain that both of us are asking the same question. Why did he continue down the road of conventional agriculture? His yearly use of chemicals and fertilizers that have never been tested for their affects on human tissues is certainly weighing on his mind as it does on mine.

    One event that both Glen and I had experienced was the effects of malathion. Malathion is a pesticide that is widely used in agriculture, residential landscaping, public recreation areas, and in public health pest control programs such as mosquito eradication. In the US, it is the most commonly used organophosphate insecticide. This was back in the 70’s Glen had an infestation of alfalfa weevil in a large field so he had it sprayed be a local crop duster. Five hours after the application Glen and I went to look at the field.

    What we both saw convinced the both of us that we would never use malathion ever again. Hundred of dead birds that had been feeding on the weevil were scattered on the ground outside of the field. Glen and I were both sick because neither of us were made aware of the environmental impacts of this pesticide let alone the human impacts over time. For me to write that I find inspiration in the slow demise of a long time personal friend sound heartless or mean, what I really feel is anger about the loss which then I turn into the inspiration to keep moving in an organic direction.


    Change in the area of how and what we eat can be overwhelming. It requires time (reading, talking, and seeking reliable resources to understand a fairly complex system that we thought we could trust, a system of food production and marketing that is deeply imbedded in our culture). And what you discover on this journey is initially difficult to face. And if you do take control of your food consumption behavior, you will have to pay more for your food. Neither of these changes (time and money) are attractive. I will be frank, it isn’t easy. But is it worth it? Yes.

    As I write this, it is early Spring. Farmers are on their tractors preparing ground for another growing season. Yesterday we had a light rain and I note an overnight hint of green in the winter-brown grass, trees are budding and geese are honking the overhead highways back north. Everything is hope and promise. And I connect all that hope and promise to the land, to the sun, to the waters that presently reside in the snow-covered mountains.

    But I also know that soon I will see enormous plastic containers of synthetic chemicals and toxins stitching their way across fields. Small planes will spray these fields with poisonous concoctions. The big seed companies will begin shipping tons of genetically engineered seeds that insure a “perfect” looking vegetable–but at what cost? Suddenly convenience and cheap prices seem like twin sins. I don’t use that word lightly, but it seems to fit.

    So, my hope is finding another way. And how, in the end, can you argue with food choices that not only help you become more healthy, but that give you more control and even offer you the opportunity to get to know your farmer? I have met more incredible people with the most fascinating stories . . . my life is richer, perhaps not financially, but richer, nonetheless.

    Change is difficult. But once you start, you can’t go back. I just urge people to take that first step. Perhaps reading this is that first step.

    Or perhaps you’ll discover what I discovered: it isn’t just about food, it’s also about relationships. When people buy my meat, I feel we are all sitting at the same table. I don’t know about you, but I enjoy talking at the table.

    To learn more about Rod Morrison, his work and the process of meat production, please visit www.rockymtncuts.com

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