US Version of Kraft Mac and Cheese versus UK Version
Written by Robyn O’Brien
As we are quickly learning, other countries have chosen not to allow things like artificial growth hormones, food dyes derived from petrochemicals and genetically engineered ingredients into their food supplies – particularly in the foods fed to children.
And in response to this demand, especially the European Union’s labeling regulations on genetically modified food, many American food manufacturers now create two versions of their product, one for the US and a “cleaner” version for the moms, dads and kids in the 27 countries in Europe, Australia, Japan, New Zealand and the U.K.
So how different could those two versions be, you ask? After all, “food is food”, right?
Well, let’s take a look at one of our staples, macaroni and cheese:
U.S. Version of Kraft Mac & Cheese:
ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE MIX (WHEY, MODIFIED FOOD STARCH, WHEY PROTEIN CONCENTRATE, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], GRANULAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], SALT, CALCIUM CARBONATE, POTASSIUM CHLORIDE, CONTAINS LESS THAN 2% OF PARMESAN CHEESE [PART-SKIM MILK, CHEESE CULTURE, SALT, ENZYMES, DRIED BUTTERMILK, SODIUM TRIPOLYPHOSPHATE, BLUE CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], SODIUM PHOSPHATE, MEDIUM CHAIN TRIGLYCERIDES, CREAM, CITRIC ACID, LACTIC ACID, ENZYMES, YELLOW 5, YELLOW 6).
U.K. Version of Kraft Mac & Cheese:
Macaroni (Durum Wheat Semolina), Cheese (10%), Whey Powder (from milk), Lactose, Salt, Emulsifying Salts (E339, E341), Colours (Paprika Extract, Beta-Carotene)
Given that Kraft’s latest ad campaign invites us to “Bring Back the Fun”, while we’re at it, how about they bring back products that don’t contain ingredients that have been shown to cause things like hyperactivity, cancer and allergies? You know, products like their UK version of mac and cheese that don’t contain the artificial dyes like the ones seen on these kids’ tongues?
Wouldn’t that be fun?