Home » About Us » Blog » Disease-Driven Earnings: Is It Time for A New Prescription for "Generation Rx"?

    Disease-Driven Earnings: Is It Time for A New Prescription for "Generation Rx"?

    September 9, 2009 •  18 comments.

     •  Blog, Uncategorized

    Today’s headlines are enough to make any mother wary. As we battle our toddlers in the grocery store, we hardly have the energy left to decipher the headlines: Organics aren’t healthier, death panels await health care reform, bankers receive record bonuses, swine flu pandemics swirl . What has happened to the world that our children are inheriting? And does anyone care?

    Perhaps we should. Because the children of today represent the economy of tomorrow. Today’s parents and grandparents are raising the “think tanks” that are going to be the solutions to tomorrow’s problems . Today’s children will reinvent energy technology, redefine reform and regulations and enhance agricultural productivity in ways that we can not even begin to imagine. But only if we give them the tools with which to do it.

    Obama insisting on school and education, with the support of Laura Bush, is a start. But more fundamentally, what about health? Today, 1 in 3 American children now has autism, allergies, ADHD or asthma. 90% of the worlds ADHD medications are prescribed to the American kids, while the US only represent 5% of the world’s population. According to MSNBC, sales of EpiPens are up, while test scores are down. And according to the Centers for Disease Control, 1 in 2 African American kids and 1 in 3 Caucasian kids born in the year 2000 (that is this year’s 4th Graders) will be insulin dependent by the time they reach adulthood.

    And while Kraft, Coca Cola and Wal-Mart formulate their products differently for children overseas (with reduced fat, salt and synthetic ingredient content), our National School Lunch Program continues to be a dumping ground for the remnants of the agrichemical corporations who are unable to dispose of their technology laced corn and soy in grocery stores, restaurants or to the livestock industry. And while we allocate $600 billion to the Pentagon in 2009, we only allocated $9 billion to the National School Lunch Program and a meager $2.4 billion to the FDA.

    And we wonder why our children have earned the title “Generation Rx” or why our economy is heaving under the burden of health care costs.

    According to the World Health Organization, the US ranks 37th out of 40 countries (on par with Slovenia) in terms of “health care”. According to the American Cancer Society, the US has the highest rate of cancer of any country in the world, with migration studies showing that if you are to move here from somewhere like Japan, your likelihood of developing cancer increases four-fold.

    We’ve done a lousy job of preventing illness in our country. And while that’s been good for Big Pharma, the costs being born by the majority of American citizens now far outweigh the benefits being reaped by a few corporate ones.

    As we watch family members suffer from diabetes, cancers and asthma, it begs the question: Why? Why are these conditions often referred to as “American epidemics” in international publications like The Economist? Why does health care spending consume over 16% of our economy here in the US, while its associated economic burden in France is closer to 8%? Why does Starbucks spend more on health care than it does on coffee?

    The reasons? There are many. But perhaps the most differentiating is that in our country, sickness sells. With Money Driven Medicine, there is little incentive to prevent illness. Sickness is good for business. Disease enhances earnings. So if the processed food we buy in Aisle 9 contains ingredients linked to hyperactivity in children, then rather than ban the use of that synthetic ingredient and insist on the use of a more natural alternative, as countries around the world have done, we simply have to walk a few aisles over in the grocery store to pick up our ADHD medicines from Aisle 2.

    And our economy hums along. Or does it?

    In 1946, Harry Truman said, “A nation is only as healthy as its children”. And 50 years ago, we paid close heed, reaping the rewards of today’s Bill Gates and Meg Whitmans. Thirty years ago, we were still paying attention, as evidenced by today’s Mark Zuckerbergs and Sergey Brins.

    But what about tomorrow? Given that our future productivity, economic viability and financial stability are contingent on the health of today’s children, perhaps we should pause and consider the seeds that we are sowing with “Generation Rx” .

    And if you are inclined, you can Do Something about it and be part of the solution.

      18 Responses to “Disease-Driven Earnings: Is It Time for A New Prescription for "Generation Rx"?”

      1. That’s what this world is upto..

      2. “A nation is only as healthy as its children”. I couldn’t agree more.. that’s why us moms strive to give only the healthiest for our kids. Given the unhealthy distractions everywhere, it sure can be tough.

      3. I have read many books about how we’re poisoning our bodies with processed foods and I just recently read a book called Coconut Oil Miracle and it made some pretty bold statements about how our government subsidizes the corn and soy industry and in the 80′s and 90′s pushed coconut oil out of business and that’s about the time all the diseases and cancers started to go through the roof. The unsaturated oil industry is poisoning us with everything we eat but they tell us it’s healthy. This book paints Coconut oil, being a medium chain fatty acid as “different” and basically a superfood that supports everything from the immune system to even assisting in losing weight. I would LOVE to believe this and just start using it. THey even site cultures were 60 % of their calories come from coconuts and they have no disease, are not overweight and don’t even have cavities! Many people I read about agree while others still lump it with all saturated fats as something to avoid. I am going green, local, organic and do not purchase ANYTHING processed. I make all my own food but I can’t make oil. What is your opinion?

      4. the marriage for more ladies, was your day. Not daily, it’s duration protagonist, that the anticipated occasion. This can be a show of elements which must be comprehensive to ensure whatever goes precisely GREATEST.

      5. What’s up to all, I am also truly eager of learning PHP programming, but I am new one, I forever used to examine articles related to PHP programming.

      6. I�m impressed, I must say. Really rarely do I encounter a blog that�s both educative and entertaining, and let me tell you, you’ve gotten hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

      7. Hey, I think your blog might be having browser compatibility issues.
        When I look at your website in Safari, it looks fine but when
        opening in Internet Explorer, it has some overlapping.
        I just wanted to give you a quick heads up! Other
        then that, excellent blog!

        Feel free to surf to my site … Monster Warlord

      8. This apps game is a toy that lets you play kitchen
        with your child. Web pages render much quicker as well and there is no lag or slowdown when loading apps and navigating menus.
        Instead, you can simply switch the SIM card in
        the phone and use the local GSM services, just like the way
        you have been using on any previous unlocked
        phone.

        Look at my site … Defender Of Texel Hack

      9. I phone has been a trend setter in terms of business and funky phones for last few years and since its launch, it has been a rage
        in all age groups of society. ) It has only gotten more difficult to compare
        between the carriers. Pay – Pal is used as the means of making the payments
        and after you have paid, an download facility is provide to you instantly
        and after this you will be facilitated by unlocking the iphone easily.

        My weblog :: Minomonsters Cheats

      10. Hello to all, it’s in fact a good for me to pay a quick visit this web site, it contains helpful Information.

        My weblog … 47 Ronin Telecharger

      11. Just want to say your article is as astonishing. The clarity for
        your submit is just great and that i can think you’re an expert in this subject.
        Fine along with your permission let me to clutch your feed to
        keep updated with drawing close post. Thanks a million
        and please carry on the gratifying work.

        Feel free to visit my webpage :: La Voleuse de livres telecharger le film

      12. Howdy I am so glad I found your site, I really found you by accident, while I was looking on Bing for something else,
        Regardless I am here now and would just like to say cheers for a tremendous post and a
        all round exciting blog (I also love the theme/design), I don’t
        have time to browse it all at the moment but I have bookmarked it and also added your RSS
        feeds, so when I have time I will be back to read much more,
        Please do keep up the great jo.

        my site – clash of clans hack deutsch, Amanda,

      13. sbo

        Aw, this was a really good post. Spending some time and actual effort to generate a really good
        article… but what can I say… I procrastinate a lot and
        never seem to get nearly anything done.

      14. I was suggested this blog by my cousin. I am not sure whether this
        post is written by him as no one else know such detailed about
        my difficulty. You are incredible! Thanks!

      15. Oh my goodness! Incredible article dude! Thanks, However I am
        having issues with your RSS. I don’t understand the reason why I am unable to join it.
        Is there anyone else having similar RSS problems?
        Anyone that knows the solution will you kindly respond?

        Thanks!!

      16. Here is a list if features and capabilities the Vo – IP industry is looking for:
        . Try to think of what areas in your neighborhood could use a little bit of sprucing up – As
        you try to decide what services are needed, you can actively
        advertise and promote it to try to get others involved.
        As the popularity of adoption is growing every day, and the number of adoptive parents is increasing, the need
        for information on the adoption process and available adoption services (http://ireport.cnn.com/docs/DOC-1162405) has grown.

      17. Hey I know this is off topic but I was wondering if you knew of
        any widgets I could add to my blog that automatically tweet
        my newest twitter updates. I’ve been looking for
        a plug-in like this for quite some time and
        was hoping maybe you would have some experience
        with something like this. Please let me know if you run into anything.
        I truly enjoy reading your blog and I look forward to your new updates.

      18. This is the right web site for anyone who wants to find out about this topic.
        You know so much its almost hard to argue with you (not that I personally will need to…HaHa).
        You certainly put a brand new spin on a subject that’s been discussed for ages.

        Wonderful stuff, just great!

      Leave a Reply