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    Bruce Bradley: An Industry Insider Sheds Light on What’s Happened to Our Food

    After graduating from Duke University with an M.B.A., our newest Food Hero worked for over fifteen years as a food marketer at companies like General Mills, Pillsbury, and Nabisco. He is truly inspirational in his courage and candor, and the insight that he shares below will make you sit up and take notice.  Meet Bruce Bradley, a dad, former food industry insider, and a champion for families and clean food.

    Your Name: Bruce Bradley

    Your Occupation: After working as a food marketer for over 15 years, I’m now a consultant, author, and food advocate. However, my favorite “job” is being a father to my son, Ben.

    Your Blog/Website: www.brucebradley.com

    Your Twitter Profile: @authorbruce

    Your Go-to food that you can’t live without:  organic apples—portable and delicious

    What characteristic do you most admire in a person? Integrity—when it’s all said and done, this is the true measure of a person.

    What do you most deplore? Duplicity

    What is your best trait? Thoughtful—I truly care about people, causes, and doing what’s “right.”

    Which person living or dead would you most like to have a meal with? My dad. He passed away several years ago, and I’d love to “catch up” with him.

    What would you serve? Arugula topped with tomatoes, carrots, pistachios, and balsamic vinaigrette. Cuban-style black beans served with brown rice and plantains.

    What trait do you most deplore in our food? Deception. Food has become a big business. We’ve forgotten that food is a source of life and nourishment. I’m all for capitalism, but the food business—left to it’s own devices with little constructive regulation—is now primarily about profit, not people.

    If you could deliver five words to Congress, what would they be? We are what we eat.

    If the USDA asked you to replace the word “Organic,” what word would you use? Hmmm, I’ll say pure. Whatever the word is, we will have to fight relentlessly to keep it’s meaning true.

    If you were a piece of food, what would you be? How about a beverage? I’d be red wine—simple yet complex and gets better with age!

    What is your current state of mind? Thankful for my many gifts, but concerned with the direction we’re going.

    What is your motto? Don’t look back, smile forward!