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Today, 1 in 13 children in the United States has a known food allergy. On top of that, many others learn of their food allergies when an allergic reaction sends them to the emergency room. It is becoming all too common.
An allergic reaction to food now sends someone to the ER once every three minutes in the United States.
And as mindful as we are about the foods that we feed our children, things begin to change when they head into middle school, high school and college.
Allergens can be hidden everywhere, and as our children become teenagers and young adults, a new campaign out of the UK highlights another unsuspecting place that allergens are tucked into. The image speaks for itself, giving new meaning to the phrase “Practice safe sex.”
More information is available at http://www.anaphylaxis.org.uk
Food dyes have gotten a bad rap in the United States and have been linked to health concerns as far reaching as cancer. A “Rainbow of Risks” cites one report, putting parents on alert.
But the food industry has been slow to respond. As CBS Market Watch reported, “any clampdown would be fiercely opposed by the major food manufacturers who use a boatload — 15 million pounds — of food dyes in the U.S. every year. ”
Fifteen million pounds of artificial food dyes per year.
It’s hard to hear for parents trying to feed kids on a budget, especially when you consider that our very own American companies have pulled these artificial dyes, derived from petroleum based products, from the kids’ foods that they are serving in other countries. That double standard just doesn’t sit right for most American parents, and people have been making some noise.
I am one of them. I first took on the issue back in 2008 on Good Morning America when I was writing my book. Studies linking these artificial ingredients to hyperactivity led American companies to reformulate their products in the United Kingdom. Despite this response to consumer demand and parental concern overseas, our own companies did nothing here while the FDA said that more studies are needed.
But since then, despite the fact that the FDA sat still, companies began to take notice. They are listening and responding to consumer demand, even while the FDA says nothing. In no way is this more obvious than in an email I received last week from the makers of Goldfish. I had hammered on their product in my book, The Unhealthy Truth, for being a kid-favorite and absolutely jacked up on these artificial ingredients that can send some kids sky high. As a mom of four, it had been my go-to snack for years, but upon learning that, I ditched the colors and opted for something else.
So when I emailed them, following up on some research being done on artificial colors, to ask about their recent announcement to ditch these artificial dyes, I got the following response.
Ms Robyn, we received your message and appreciate the time you took to contact Pepperidge Farm regarding the coloring used in our Pepperidge Farm Goldfish Colors.
Our Pepperidge Farm Goldfish Colors use the following natural ingredients for coloring:
- Red Beet
Huito fruit is a native Latin American exotic fruit much like Acai, Passionfruit or Guava. Its flavor is reminiscent of an apricot or raisin.
We appreciate your interest in our Pepperidge Farm Goldfish Colors. Please contact our Consumer Response Center at 1.888.737.7374 if you need further assistance.
If you don’t think these companies are listening, you have not yet tried talking to them. They are making these changes, but they need us. They need consumers to share their concerns, to write, call and email so that they can show their shareholders and show their boards of directors that this food awakening is happening.
Together, we can get this junk out of our food the way parents have overseas. We can clean up our food system and restore the health of our families.
Pepperidge Farm closed their email saying, “Thank you for visiting the Pepperidge Farm website.”
Thanks for listening, Pepperidge Farm. Next up, let’s figure out a way to help your farmers grow their corn and soy with fewer chemicals, without those genetically engineered ingredients and chemically-intensive operating system that the biotech industry says we need.
Our combined talent, intellect and creativity are so powerful. And it is our collective talents that will create the changes we want to see in the health of our food system and the health of our country.
Sometimes the first step just might be as tiny as a goldfish.
To ask Pepperidge Farm to remove the chemical industry’s genetically engineered ingredients from our children’s goldfish or to thank them for ditching the artificial dyes, please contact Consumer Response Center at 1.888.737.7374 or send them an email here: http://www.pepperidgefarm.com/ContactUs.aspx
Written by Robyn O’Brien after visiting farmers in Iowa in August 2010.
Had someone told me four years ago that I’d be standing tractor-side, appealing to farmers who grow genetically modified corn and soybeans for their support on the cornfields of Iowa, I’d have thought they were nuts. But there I stood in August in Mt. Pleasant, Iowa for aTractor Ride for Tots.
The event had been the brainchild of a big-hearted farmer named Scott McAllister. Scott, a fourth generation farmer, had reached out after learning about my work. He wanted to show me the farms.
So there we stood on a humid August day – Scott, farmers and tractors- ready to kick off our 50 mile tractor ride across the small towns of Iowa, and I had no idea what to expect. As Scott introduced me to the farmers, they smiled in amusement eager to get out on their tractors (reminding me more of my boys on their bikes than the agricultural giants I’d been a bit fearful of meeting).
And as I spoke about how 1 in 3 children now has autism, ADHD, allergies or asthma, they nodded in agreement as they’d seen the TV commercials on their local stations that spoke of how pervasive autism had become in military families, now affecting 1 in 88 children and knew what was happening to their grandchildren. They then introduced themselves and we set out on our tractor ride.
It was pretty quiet.
As the day wore on, so did the stories. A man named Mark shared tales about his high school reunion, while “Pa” shared stories about his grandson. And one they called “Beauford” spoke of their stewardship of the land learned at their grandfathers’ knees, record harvests and record rainfalls (and told a funny tale about how his wife moved out on him). They shared stories about lost crops, lost livestock and lost loved ones. They were sincere and authentic, proud and humble, and dedicated to their trade in ways seldom seen in today’s culture. As fourth and fifth generation farmers, their legacies were deep and their commitment strong.
Yet at the same time, as they spoke about the recent changes in agriculture and its new costs structures, there was an ambiguity. With trait fees, licensing fees and technology fees now required of farmers, this wasn’t the same business model that their grandfathers had built, and they knew it, with numbered lot signs and logos down the sides of their fields. As we discussed the privatization and patenting of agriculture and the impact it was having on their business, one of them shared, “The toes they step on today will be the tush they’ll be kissing tomorrow.” As they had witnessed firsthand the impact that this new cost structure had on debt loads and declining income levels and spoke candidly about monopolistic practices and predatory pricing.
And as we road from town to town, they laughed about their lives and livelihoods being in the hands of Mother Nature, saying “It either makes you religious or alcoholic,” as all of them chuckled. And having seen billboards juxtaposed against each other on the side of the Iowa highway, I had seen what they were saying and couldn’t help but listen.
I asked about their friend, Tom Vilsack, who now serves as the Secretary for the United States Department of Agriculture, and they shared stories about how he’d lived in their friend, Jimmy’s, childhood home, as well as his unusual political beginnings, quickly rising to Mayor, when a gunman shot and killed Mt. Pleasant’s mayor. And I listened as they shared their stories, shared their lives and shared their passion for farming.
And as the day came to a close, a farmer named John asked, “Did you see that lady with the white hair back there?”
“Yes. She smiled and waved and was so pretty,” I said.
“Well you see, you see…..that…well….she’s my wife. And, and, and…..” And as I looked into the face of this farmer, his eyes welled with tears, and my heart hurt, and I asked, “Is she sick?” And he nodded. Cancer. Twice.
And as the tractors were put away, we said our good-byes, reflecting on new dialogues, new knowledge and new friendships. And we knew that we were all in this together.
And while none of us could do everything, we also knew that all of us could do one thing. And sometimes that one thing is simply taking the time to listen. Really listen. Because if you do, you may realize that there is far more that unites us than divides us, as our hearts beat in unison for the love of our families.
Since the original posting of this article, Big John’s wife died of cancer. She was beautiful, and it was an honor to meet her
Stars like Emmy Award winners Michael J. Fox and moms like Julie Bowen and Ali Larter have joined the efforts to label genetically engineered (GE) foods.
The celebrities are featured in a new Just Label It (JLI) video calling for the FDA to require labeling of GE foods. Fox, Bowen and Larter are joined in the video by 24 other entertainers like Chevy Chase and advocates and Just Label It (JLI) Chairman, Gary Hirshberg.
Bowen, a mother of three sons, shows her support for labeling by revealing a sign in the video with the message: “Every modern family has the right to know what’s in their food!”
As a mom, she gets it. And it’s a message many of us can relate to.
It’s great to see mothers like Bowen, Ali Larter, Kimberly Van Der Beek and Anne Heche stand up for their right to know what’s in the foods they are feeding their families, as it’s a right that’s already been given to eaters in dozens of countries around the world, even in China, Russia and India.
The United States remains one of the few developed countries in the world that has not yet labeled these ingredients, introduced into our food supply in the 1990s, in our foods.
The message in this video sums up the argument JLI has been making throughout the country: every American deserves the right to know about their food and whether they are eating or serving their families food that has been genetically engineered.
Just Label It is petitioning the FDA to update its 20-year-old voluntary guidelines and require labeling for GE foods, giving a voice to all Americans who are concerned about wha is going into the foods they are feeding their loved ones. Today, more than 1.2 million Americans have joined the petition. I hope you will too, so that together, we can have this same basic right enjoyed by citizens around the world.
To learn more, please visit Just Label It .